Work Smarter, not Harder with Dynamic Marketing
What's "Dynamic" marketing? and What's so special about it? Dynamic marketing allows you personalize and automate your communication with your audience or customers based on their information, preferences and history.
EnFlyer's platform makes dynamic email marketing easy by allowing you build list segments and scheduled email campaigns to communicate with your audience based on the information and activity stored in each contact's profile. This stored information, or dynamic content, allows you to produce messages that are as unique as each customer.
No two people are the same, so why should they be sent the same message? Customers are more engaged when you greet them by name, display content related to their activity or send an automated birthday email with a coupon. Sending these personalized messages creates more of an one-on-one feeling, making them much more engaging and successful.
Some reports have shown personalized emails improve click-through and conversion rates by more than 10%.